There is a lot of room for word of mouth in a strategy thailand business email list of promotion and consolidation of a brand. For example, Apple exploits these dynamics and we do not necessarily have to launch into strange viral or guerrilla marketing initiatives. It is enough to implement some natural aspects of our activity.
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Understanding the target
Product or service excellence
Work well on the price
Affiliate Programs
Superior customer support
Reviews and testimonials
Understanding the target
To fuel word of mouth you need to know the target . Which has different needs, requirements, necessities. There is no one-size-fits-all solution and if you can grasp that aspect that animates a certain segment of customers you can count on continuous word of mouth.
The reason why so many companies decide to invest in word of mouth: once it is triggered it does not need to be managed or paid. You have to monitor its evolution and feed the messages. But it happens automatically. And, above all, naturally. The fundamental tool to start this condition is the study of the target and specifically the definition of structured buyer personas .