“Today, businesses have the opportunity to build direct, lasting relationships with their customers in a trusted and secure way. And with millions, if not billions, of consumers, businesses must rely on technology to help create a better phone number philippines customer experience at scale by using first-party data to create personalized, real-time customer engagement.” - Jeff Lawson, CEO of Twilio Far beyond the apps and even omnichannel communications of yesterday, we are now in the engagement economy. Brands that collect reliable first-party data, know their customers inside out, and deliver the best engagement experiences tailored to them will be the big winners.
Twilio is here to help you navigate this new world of customer engagement. Learn how Twilio's Customer Engagement Platform will help you create brand ambassadors. Scott Edwards is Senior Director of Product Marketing at Twilio, where he helps strengthen our product knowledge and go-to-market strategy across customer engagement, enterprise trust, data privacy, security, and regional compliance. Prior to Twilio, Scott Edwards spent nearly four years as Senior Director of Product and Solutions Marketing in Cisco’s Webex business unit, where he led product marketing teams overseeing meetings, messaging, video appliances, the Webex platform, and the integrated partner ecosystem.
Prior to joining Webex, Scott Edwards held various product marketing leadership roles at Cumulus Networks (now part of NVIDIA), CA Technologies (now part of Broadcom), Juniper Networks, and Hewlett-Packard. Scott and his wife reside in Utah near Park City with their 5 children. He enjoys hiking, biking, sports, and laughing. Although he lives near some of the best ski resorts in the United States, he hasn't been skiing in years!Here we are in the third and final part of our galactic guide! In the first part, we saw together the fundamentals of SMS and then how to use Twilio's messaging services to implement your SMS campaigns.