For the integration of Google Analytics and Google Tag Manager to work, you first need a GA4 configuration tag (Google tag), which you can set up as follows:
Open Google Tag Manager and the respective container.
Open the "Tags" menu and jordan telegram screening click the "New" button.
Name the Google tag (e.g., GA4 Configuration).
In the "Tag Configuration" field, select the tag type "Google Tag" and enter your Google tag ID (you can find this in Google Ads, Google Analytics, and Google Tag Manager).
Optionally, you can set additional configuration options here.
Create a trigger: Here, you define when the Google tag should be loaded. If the website does not use a consent management platform (CMP), you can use the trigger "Initialization – All Pages". If you use a CMP, you will learn more about it in the next section.
Cookie consent management
Google Analytics 4 is a traffic analysis tool that processes user data. According to the EU GDPR, you are required to obtain explicit consent for the use of any cookies or trackers that process personal data on your website. To be legally compliant, your Google tag should only be triggered when the user has consented to the use of cookies.
The topic of "Consent Management" is extremely important for further analysis of user data. Incorrect tools or settings can significantly impair data quality. We always recommend a thorough review of the current status and making adjustments if necessary.
To set up in Tag Manager, you need a cookie configuration tag and a trigger configuration that you can apply to all your tags.