If an employee has been given the B2B suite role for sales force staff and had customers activated for them, they can sign into these customers’ accounts with a single click. Once they’ve logged in, they can place orders on a customer’s behalf, for instance. They also have access to the B2B suite features that have been unlocked for the customer at hand.
Sorted out the B2B settings in your new store?
Your store’s online?
Does the ERP system transmit macedonia telegram screening all the orders, order statuses, and payment types?
Is the speed of your store as high as your customer satisfaction levels?
Once you’ve configured the basics of the store and optimized all the backend processes, there’s one key question to answer:
What opportunities are offered by B2B online marketing?
While many stores serving the B2C market alone are perfectly satisfied with direct connections to eBay, Amazon, and the usual price search engines, the demands are somewhat higher in the B2B space. It’s important to work out which marketplace connections it would be wise to have, depending on the B2B customer and the business area at hand. This includes checking whether it’s worth connecting the marketplace directly via middleware or whether there’s a way to do this via a solution, like Tradebyte. For some marketplaces, it makes perfect sense to go back to using middleware. That said, if it’s clear from the start that you’ll be operating multiple B2B marketplaces like ManoMano, Conrad B2B, or Metro simultaneously, it makes sense to use one of these tools.
However, this does extend the project duration somewhat: Onboarding for the tools themselves takes time, as does setting up the individual marketplaces. Often, this is where a customer notices that they’re missing certain product details that every single marketplace considers necessary. For example, there are some marketplaces that get by just fine with only the EAN, price, and product name. Others want more than 20 product details – things that not even the manufacturer can provide.
In the pre-internet age, even Schiller advised to ‘test therefore, who join forever’. In times when it seems like there’s content online for every product EAN already, I don’t think it makes much sense to reinvent the wheel for every marketplace. The marketplaces that see success will be those that generate good returns, without making merchants jump through too many hoops during onboarding.