Auntie Anne's has changed their Twitter profile and now pays tribute to Mean Girls in their bio.
Ask yourself: If my brand were a person, how would they speak? Find a tone that’s both practical and unique to your brand.
Write a Compelling Mission Statement
A brand without a mission is like a car without fuel—it has almost ecuador mobile database t all the right equipment, but it's going nowhere. Your mission statement is what drives your brand strategy and will inform every other choice you make about your brand. A good mission statement is obvious.
Consider Oxfam ’s mission statement: “Oxfam’s vision is a just world without poverty.” Oxfam’s mission statement is clear, concise and reflects its brand, providing a strong foundation for the brand to build on. All of Oxfam’s publications, designs and campaigns refer back to this statement, which helps direct focus and reinforces the consistency of the brand.
A good mission statement should ring true to anyone familiar with the brand. What do you think Google's mission statement is? Probably something to do with information, order, and search. According to its about page , "Google's mission is to organize the world's information and make it universally accessible and useful." This mission statement accurately represents the brand's reputation and clearly guides the company's overall brand strategy.