Anyone taking their first steps into the world of business and eCommerce has surely heard the term “inbound marketing” at some point along the way, however many find themselves confused as to what this term really means, and why it matters to the success of their business.
In business, there are two main forms of marketing: outbound and inbound. Over the past few decades, outbound marketing has traditionally been considered an kazakhstan telegram screening industry standard, and involves the use of phone calls, emails, and even door-to-door selling techniques in order to make sales. This method has historically worked very well, but changes in business have allowed for new inbound marketing techniques to become the new standard for most industries.
Inbound marketing takes the same similar concepts of outbound marketing and uses them in an entirely new way.
Instead of bombarding potential customers with information about deals and sales they may find valuable, inbound marketing works by providing value to customers in hopes that they will return the favor by giving the company their business.
With inbound marketing, customers are made to feel like the choice is theirs to make, and that they should choose one business over another based on the value presented, whereas outbound marketing focuses more directly on persuading customers for their business with aggressive sales tactics.