Step 2: Identify your unique value proposition
Leveraging your differences is essential to brand building. If you’re just like everyone else, your personal brand won’t be truly personal. People remember those who stand out.
This is where your unique value proposition comes in. It’s a short statement that summarizes something unique that you offer.
Understand your strengths . Ask yourself what you have excelled luxembourg mobile database at in the past. Think about what compliments others have given you and what they consider your talents to be. Identifying what you do better than most lays the foundation for your unique value proposition.
Talk about those strengths. By assessing your strengths, you can build your brand around them. Share your expertise and highlight your achievements. All of this builds credibility and establishes trust, so if an employer is considering you or you're looking for a client, they can tell you're the best candidate through your brand.
If you’ve identified your strengths but aren’t sure how to translate them into a value proposition, it might help to think in the same way you would prepare for an interview. Here are a few ways you can better uncover what truly makes you unique.