PQL metric target
Your primary PQL metric goal is to convert free users into paying users. It may not be your only goal, but it should be the one that drives everything you do within this metric.
How to measure PQL
There are three metrics to track under the PQL Umbrella:
PQL Rate
PQL to paid conversion rate
Expansion revenue
Expansion revenue is the anti-churn factor and one of the most important levers of SaaS growth.
Expansion revenue measures the revenue generated from existing customers through upsells, add-ons, cross-sells, etc.
Expanded revenue target
Set your expansion revenue metric goals based on factors like sri lanka mobile database the size of your customer base and additional monthly recurring revenue. Your goals will change as your customer base grows.
How to measure expansion revenue
Expanded revenue is calculated by adding the additional revenue from current customers for a specific period e., one month.
Net income loss
Net revenue churn measures the amount of money lost after accounting for new and expansion revenue, usually expressed as a percentage.
Net revenue churn metric target
Your goal for your net revenue churn metric is simple: keep this number expressed as a percentage as low as possible. The lower your net revenue churn rate, the more revenue you generate.