The colours shown on their screen may also appear differently than they do in real life. To increase your conversion rate, be sure to show your customers everything you can, right down to the finest details. Your shoppers want to know whether a piece of furniture has exactly the features and details that they are looking for. Especially with large pieces like a sofa, which often involve hefty shipping costs, so no one wants to have an item delivered only to find that it’s not what they had in mind… and then have to fuss with return shipping. Invest in some high-quality camera equipment to create detailed images. Show your customers the furniture from all different angles and at different distances, and zoom-in close so they can get a true sense of the texture of a fabric or surface. Product videos are also an excellent way to let your customers more fully experience your products.
Tip 3: Send samples
Shoppers like to know how a product really bolivia telegram screening feels before they buy it. That’s why they want to be able to see and feel a fabric in real life before deciding to purchase an expensive item like a sofa online. The solution is to send them a free upholstery sample. This is a benefit not just to your customer, but also to your shipping department. It’s sure to cut down on the amount of returns you deal with because your customers have at least had a chance to check out the upholstery in real life before deciding to buy the sofa. And fewer returns also means a higher conversion rate for your business.
ecommerce conversion rates vary widely from one industry to another. But all ecommerce retailers have one thing in common – their goal should always be to achieve the highest conversion rate possible. The main takeaways for e-retailers who want to boost conversion in the four industries we discussed in this article are:
1. Fashion retailers should keep on top of the latest trends: sustainability and mobile shopping are the main focus areas right now. Try using PWAs to turn your online clothing shop into a mobile shopper’s paradise.
2. Fresh food retailers should focus on optimising their delivery windows. Remember to account for the different preferences of your different target groups. Also make the shopping experience more convenient with easy repeat purchasing options and shopping lists.