To determine whether a text is readable, Google analyses: the size of the font used the contrast with the background the length of the sentences the length of paragraphs (separated from new zealand email list each other by titles, subtitles or headings) the complexity (length) of the words used You probably have a habit of using very long and complex sentences when writing. You should know, however, that they are not suitable for web marketing, and especially for search engine optimization. Writing sentences that “even a child can read” should not be interpreted as a lapse in style. Your texts may be read by foreigners and, as you know, the translation of short sentences is always more faithful.
Your site may also be accessible to visually impaired people who use reading software. In any case, the goal of communication is the understanding of the message by the recipient. That's why it's important not only to choose , but also the structure to give to your articles. Facebook Page and Groups I have previously talked about how to use Facebook for your online advertising in another article on this blog. From a web marketing perspective, the advice I can give you is to use social networks in a fairly “hidden” way. They are probably not the best showcase to appear in, but, without a doubt, the one where you can offer your expert opinions without the intention of self-promotion.