4 Reasons to Segment Your Customer Database by Persona and Lead Source

[DonalCerry]

At its core, inbound marketing is a data-driven approach. All incoming leads are funneled through your company's website, providing you with a roadmap to respond to customer needs, expectations, and engagement behaviors in real-time. But in order to truly reap the benefits of an inbound marketing strategy, segmenting your customer database Telemarketing Data by buyer persona and lead source is key.

We've laid out four ways that database segmentation influences your ability to hone your marketing strategy, scale through automation and see the greatest impact on your bottom line.


1. Tailor and Target Your Communication to Specific Audiences
One of the greatest benefits of segmenting your database by persona is the ability to target your messaging to specific audiences. If you use your defined buyer persona characteristics to segment incoming contacts into corresponding persona lists, then you'll be able to tailor your messaging to address the unique needs and pain points of each group. Using HubSpot, you can create persona-specific email campaigns and craft smart content that will appear to visitors based on their identified persona segment to effectively deliver personalization at scale.

2. Understand Engagement Behaviors for Core Buyer Personas
In addition to targeting your communication, different buyer personas will engage with content and move through your funnel in unique ways. Segmenting your database by persona will also allow you to track engagement behaviors, conversion rates and other key funnel metrics as they relate to each of your primary audiences and optimize your engagement strategy in a way that makes sense for each group. If one buyer persona is churning more than others toward the middle of your funnel, then it may be an indication that you don't have enough contextually-relevant content or conversion points for this persona and funnel stage. Knowing this will help focus and inform your content strategy moving forward.