This development can make it beneficial to create different versions of a video for different purposes. A shorter version is perfect for advertising,
Example: Always
Take this series of videos from Always for example. In the Like a girl campaign, different versions of the videos were made. Short and long videos, where one girl plays the leading role or different girls (and sometimes boys) come forward. There are also different videos that show a look behind the scenes. By making different versions and variations of a video within the same campaign, you can use them as optimally as possible and adapt the message to the platform.
2. Video as page cover
An update is slowly but surely rolling out that allows you to upload videos as page covers . The video can be 20 to 90 seconds long. This offers additional opportunities to push video and heavy construction industry email list you immediately have a place to use the short version of your video.
Example: Narcos
It may still be a bit of a gimmick, but you can do a lot of fun things with it. For example, this cover video of the Netflix series Narcos . A short, atmospheric trailer as a cover, where you, as soon as you enter the page, become intrigued by the mysterious images. Unfortunately, for now it is still a test that is limited to a few specific pages (for example, the Facebook page of Frankwatching currently also has a cover video, ed.), but who knows what it can yield when the update is released universally!
3. Turn up the volume!
The next feature is a bit more noticeable for the general public: sound is now back in Facebook video autoplay. With Facebook's silent autoplay, about 85% of all videos on Facebook were watched without sound. Since Facebook now automatically adjusts the sound to the phone's sound mode, that percentage will probably decrease.
You can take this into account by adding subtitles or visuals to your videos, so that they can be followed well even without sound. But not thinking about the sound at all is not done after this development . By ensuring good quality sound, you keep your target group interested.