Beware of irrelevant messages

[suchona.kani.z]

Your subject line should always match the content that follows. You can entice users, but you can also confuse or disappoint them if you don't offer them what they expected. And that is punished uncompromisingly by losing conversions.

Myth 3: The only goal of the subject line is to get the user to open the email.
Open rate is just a number, it doesn't tell you anything about conversions. The goal of any campaign is conversion , not just for someone to see it. A conversion doesn't necessarily have to be a purchase, it could be filling out a form, downloading an e-book, anything that's important to your business.

Proper targeting is key. This applies to PPC, Facebook ads, and email campaigns. You don’t really want a 100% open rate, but you do want only relevant users to open and click through your email. Not to mention, users overseas chinese in worldwide data get annoyed when you flood their inbox with irrelevant information.


AITOM advises:
Advanced emailing programs allow you to remove inactive users from the database. For example, MailChimp rates users with stars; if you send a large number of emails to a specific user and they don't open or click on any, their rating decreases. You then have the option to delete these inactive users. The size of the database is overestimated, the relevance of contacts is key. Among other things, this also saves costs, because you usually pay for the size of the database.

Myth 4: The subject line must be provocative for the user to open the email
According to research, the best articles are direct, use the brand, and are actually pretty boring. Creativity is appreciated, of course, but users will appreciate a factual article more (unless you publish Blesk or another tabloid magazine).

MailChimp examined 40 million emails and concluded that the best subject line will describe the content of the email in a factual manner .