Hubspot, the sales and marketing automation platform, has announced the launch of Hubspot Creators , a new program to invest in and support emerging content creators.
Starting with podcasts, the program will launch with an initial cohort of eight content creators. They will produce content from scratch and receive resources to expand their brands, operational support, as well as a monthly payment that increases with each creator’s success.
But why would a SaaS platform be so dedicated to investing in a italy phone number list content creation program? What would be the strategy behind this?
First, we must remember that marketing is made for people and people constantly change their tastes, habits, preferences and it is always necessary to understand these transformations and adjust to them.
It sounds silly, but it is quite common to see brands that have not yet understood that their strategies must constantly change as behavior changes.
Now, I want to give you some very valuable data on new consumer behavior. Come with me!
A study by Olapic and Cite Research reveals a growing distrust of brands among consumers.