How to Optimize Advertising Costs

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The cost per click is significantly affected by the advertising campaign settings. To work with the cost per click and make advertising more effective, you need to:

choose keywords correctly;
remove expensive keywords from the list;
It is necessary to indicate negative words;
increase bids for key phrases with the highest click-through rate and CR to the target action;
disable sites that do not bring results (when advertising in YAN);
when adding ads, fill in all possible fields, entering several variations of texts so that the system can freely combine elements and find successful combinations;
to break down advertising campaigns by region, since cameroon telegram data the competition will then be lower than in Moscow;
set up and down adjustments to bids for different audience groups (for example, for a segment with a higher purchase frequency, you can set up an increasing coefficient to increase the bid, the probability of impressions, clicks, and purchases);
continue the advertising campaign at night and on holidays, since at these times there are usually fewer advertisers at the auction (but only on the condition that the company can respond to users with a delay).
Results
Budget forecast in Yandex Direct helps to roughly estimate your expenses on an advertising campaign. The system is fully automated, so it allows you to calculate keywords, designate the region, payment currency and much more.

The program allows you to use various display strategies aimed at attracting the maximum number of both conversions and clicks. Users also have access to package offers.