Features of the site
Advertising in Zen is built primarily around the publication of articles. This is the main format that combines accessibility, speed of creation and flexibility. Articles are cheaper and easier to produce than videos, and after launch they can be edited: change the titles, shorten the text or simplify the presentation to improve reading rates.
The site tries to show articles to those users who are most cayman islands telegram data interested in them; for example, gardening enthusiasts will be offered materials on proper plant care.
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Advertising. A separate advantage of Zen is the unique Scroll2Site technology. It allows users to automatically go to the advertiser's website if they read the article to the end. This eliminates the need for unnecessary clicks and significantly increases conversion. If the reader scrolls through the text too quickly, he is shown buttons with a choice: go to the site or continue reading the Zen feed. Such flexibility makes promotion through articles an effective tool for attracting an audience.
Advertising campaigns can lead readers both to your website and to marketplaces, such as OZON or Wildberries. This is useful if sales are concentrated on third-party platforms, but in this case it is more difficult to assess the quality of traffic.
To work with a "warmed up" audience, you can set up retargeting for those who read the article but did not perform the target action. This is done through the VK Advertising account using the Yandex Audience pixel.