Is YouTube incubating podcasters as video creators?

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The appeal that podcasts can have for the visual medium is obvious. Whether a cast is performed or narrated, a solo show, or a talk show, many would work well on screen. By offering this “grant” money, YouTube hopes to encourage podcasters to make filmed versions of popular episodes, or else create related content that doesn’t strictly follow previously released installments.

We're not rocket scientists, but we can still see how exciting this oman phone number list could be for a podcaster. The next question is about what YouTube stands to gain from the deal.


If you, like most people, are asking yourself, “That’s a LOT of money. What’s in it for them (YouTube)?” The answer is pretty simple: podcast market share is staggering.

“The global podcasting market size was valued at USD 11.46 billion in 2020,” says Grand View Research , “and is expected to expand at a compound annual growth rate (CAGR) of 31.1% from 2021 to 2028.”

Statista adds that the number of podcast listeners is growing all the time , with “an estimated 120 million podcast listeners in the country in 2021.”