Couple of very valuable related contents

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An important issue that causes confusion between the terms is that, in Google, the retargeting tool is called “remarketing”, increasing doubts in understanding the strategies, but they are different and serve different objectives.


Like remarketing, retargeting advertising also offers different advantages philippines phone number list that make it one of the most recommended strategies for businesses in different segments. Among them, we can highlight the following.

Sales
By re-engaging with a user who has already shown prior interest in the brand or a specific product, the company has a real opportunity to increase sales.

However, to achieve this goal, a well-targeted strategy is essential, making an advertisement compatible with the previously demonstrated interest, in addition to directing the user to a relevant landing page .

Cost of purchase
When you know who entered your site and what this user saw, it is much easier to make a campaign more relevant. This knowledge used correctly reduces the Customer Acquisition Cost (CAC) .