Implement lead scoring and never optimize it again

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Just as you use positive ratings, negative ones can also be quite helpful.

There are important characteristics that can take points away from a lead. For example, if a lead has not interacted with your page for several months, they are probably no longer interested in what you offer. Or if they have unsubscribed from your email list, that is also a negative signal, even if they have a positive score in the other criteria.

Therefore, you must also determine what criteria cause the lead t poland phone number list o lose points.


Implementing lead scoring can be a lot of work, however, it is not enough to achieve the expected results.

You must constantly evaluate your strategy to optimize it according to its development. Only then will you be able to obtain convincing results that are truly worthwhile.

Not nurturing leads after evaluating them
Once you've evaluated your leads and classified them, you know that not all of them are ready to make a purchase. However, there are some who are very close to doing so.

You need to give them a little help. With the right push, you can get the result you want without having to make a big effort.

So, if you have already done the heavy lifting, do not forget this very important stage, which will be the one that will really give you the expected effects.