What was allocated to a certain marketing plan initially and what was left? campaigns, for example. For managers, marketo offers another important advantage: management of invoices and purchase orders in the sector, very useful, for example, for reporting. What are the advantages and disadvantages of marketo?But in practice, what are the advantages and disadvantages of marketo? To help you make the best possible decision for your business, we have separated the main ones that you should take into consideration.
Advantagesthe possibility of integration between the different areas employment data of marketing is, without a doubt, the main benefit of marketo. Even with the sales sector, for example, it is possible to work together, increasing the chances of success of your strategies. Usability and its intuitive interface also make working with the tool easier. Another benefit is the customization allowed at different stages of using the platform, ensuring that more personalized actions are put into practice and, better, without too much headache.
Being able to closely monitor the qualification of your leads — such as the scoring feature — is also important to better direct your strategies and approaches. Disadvantagesin relation to marketo's negative points, the main one is the price, with a very high annual cost and much higher than other tools. While it is possible — and easy — to integrate the tool with other marketing solutions, some users have reported compatibility problems with software for resource management, for example.