It is true that this really matters, but it is not enough. Again, it is worth highlighting: digital transformation is a process that needs to be spread throughout the company, so naturally it is not limited to the customer experience. Transformation comes from small initiatives. How about letting employees' small initiatives develop in order to, little by little, create a truly digital organization? In theory, this idea may seem to make sense, but things don't work that way.
Transformation needs to come from the top. , but the initiative doctor data of leaders to develop clear change programs and implement them in companies. This way, the company will be able to change in an organized and efficient way and employees will understand what is expected of them in this transition.
The information technology sector, or just it, will carry out the transformation. It needs to be very well structured to guarantee the level of performance that a digital company needs. However, between stating this and saying that digital transformation is the responsibility of the it team alone there is an abyss! What needs to be there is a rapprochement between managers and those who will put the technology to work, and not an outsourcing of responsibilities in this way.