One of the most common problems when carrying out email marketing campaigns is the dreaded Spam box . The emails you send can end up in this inbox if you don't take care of your practices . Today we'll tell you how to improve the viewing rate of your emails.
There are a variety of techniques to prevent an email from panama telegram data up in the Spam folder . Some methods require technical changes and others are related to the message itself, images and content of the email.
What is SPF and why is it important?
SPF or Sender Policy Framework is a protection against email forgery. It is a DNS record that ISPs (Gmail, Hotmail, Yahoo…) use to verify that the email address has permission from the domain when sending emails.
In short, setting up SPF lets ISPs know that email is coming from a trusted server and has been verified. This way it won't end up in the spam folder.
This method is not definitive, as the content of the message and other parameters could cause the email to end up in Spam . SPF is one of the first barriers you should take into account when doing email marketing. Without this configuration in your domain, many of the emails you send will end up in the spam folder.
Setting up your SPF domain is easy , as you only need to include a line of text in your domain's DNS. You must know which SPF to include in your domain to achieve your goal, so we recommend that you contact your hosting provider so that they can carry out the entire process.
How to prevent your campaigns from ending up in SPAM: configure the SPF domain
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