Benefits of using user content in emailing

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User-generated content generally has a huge advantage in that it is a so-called social proof that causes people to copy the behavior of others. Especially when their reviews or recommendations seem trustworthy. People simply trust people more than brands.

84% of millennials say UGC influences their purchasing behavior.
UGC-based ads achieve 4x higher click-through rates.
When UGC is included in the purchasing process, it increases conversions by up to 10% .
Moreover, it is a relatively inexpensive form of promotion that helps build relationships with customers, supports their loyalty, and leads to increased brand awareness. When using organic UGC, customers feel like they are part of the brand.

And does UGC have any disadvantages? You need to think about the terms of use, i.e. copyright. Don't forget to ask for the consent of the user in question so that you can continue to work with the content , across all ios database platforms (social networks, e-mailing, etc.). When working with UGC creators, we recommend signing a contract that defines clear terms regarding remuneration for the creator and the handling of the created content.

How to use UGC in emailing
User-generated content can be used at almost every stage of the buying process. Incorporate it into newsletters and automation. Here are some specific examples:

Abandoned cart and last viewed product – if a user is unsure about a purchase, a positive review (in any form) can convince them. Or someone else is happy with the product, I want it too.
Welcome sequence – show a new contact how great it is to be part of your community – and this is best done with the help of other happy fans.
A newsletter with a new product – a video from a UGC creator who received the product first to try out can work wonders.
While the most common way to use user-generated content in email is through photos, there are other ways to do it. Not all products and services are photogenic enough to fit into an email. So how can you effectively use user-generated content in your email?