Ann handley, director of content at marketingprofs “when you create content, be the best answer to what people are looking for on the internet.” – andy crestodina, co-founder and chief strategy officer at orbit media “one of the best ways to sabotage your content is to not tie it to your goals. Know why you are creating content.
” – ellen gomes, content marketing manager at marketo “if you teacher data have more money than brains, you should focus on interruption marketing. If you have more brains than money, you should focus on inbound marketing” – guy kawasaki, one of the greatest experts and evangelists in marketing, s“companies that used to use the media to deliver information have now become the media themselves” – andrew nachison, ceo and co-founder of we media
“ years ago, marketing effectiveness depended on the weight of your wallet. Today, marketing effectiveness depends on the size of your brain” – brian halligan, co-founder and ceo of hubspot “today, to connect with buyers, you need to stop pushing your message and start attracting your customers. The rules of marketing have changed and the key to winning is using this change to your advantage.