A database should be organized. Don't think that you should just dump information somewhere. Whoever accesses the database, whether it's a professional on your team or an automation robot, should easily find the data they're looking for .
So, classify the data you are going to collect, in a clear and intuitive way, such as Name, City, Email, Purchase Frequency and Stage of the Journey.
From this organization, you can segment customers to meet your strategies. Purchase frequency, for example, indicates the most recurrent customers, who can receive an exclusive discount coupon.
Database platforms typically charge a fee based on the amount of salgeria phone number list torage you want to use, so using up space with unnecessary data can cost your business dearly .
Therefore, avoid collecting data that is not important for your strategies. Focus on what you are really going to use and that will contribute to achieving your goals.
Create a data update frequency
Keeping data up to date is crucial to ensure it is always reliable and does not overload the platform with outdated information.