Easier management of bidding strategies

[tmonower111]

But what does it mean to make your bid strategies easier to manage?



This is why companies with existing accounts that have a large number of campaigns should implement a Google Ads portfolio strategy.



If you set different bidding strategies for each campaign, it can be a hassle to manage them.

You need to remember each strategy and take conduit cn cell phone number list measures in line with it.



Doing so would be time-consuming and cumbersome, and management would become cumbersome.

The Google Ads portfolio strategy is designed to help you avoid this.



By managing everything centrally using a portfolio strategy, changes to the portfolio will be reflected in all applicable campaigns simply by changing the portfolio.



In addition, Google Ads' portfolio strategy is designed to automatically adjust your ads to achieve your set goals.



This will also help gather the data needed to optimize users using Google's machine learning.



As a result, machine learning is being used to achieve these goals.



Companies implementing campaigns should adopt a Google Ads portfolio strategy.

Comparison becomes more efficient
The Google Ads portfolio strategy is useful when you want to change the cost per conversion target.



For example, when comparing statistics when changing the "Target CPA" amount and comparing the change in numbers when changing the bidding strategy to "Target ROI," wouldn't it be common to obtain data before and after the change for each campaign, compile it, and compare them?



But doing so takes time and effort.

It is necessary to be sensitive to changes, and it is quite difficult to detect these changes manually.



Therefore, by using Google Ads' portfolio strategy, you can view data across multiple campaigns.