10 email strategies for building stronger b2b relationships

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Build interest in your loyalty program by offering rewards that appeal to your target audience. Some examples include discounts, exclusive content, early access to new products, or special offers. Like blume and mac, communicate how customers can take advantage of your loyalty program. You can automatically send a welcome email to show new signups how to upgrade or earn more points for rewards. Additionally, existing members are encouraged to invite their friends and share the program on their social media platforms to increase reach.

Email Capture Pop-ups Email capture pop-ups are singapore whatsapp data small windows that appear on your website, prompting visitors to provide their email address in exchange for a special offer or reward. See this example from surfstitch: The main newsletter subscription section offers first orders as well as text updates about new styles, sales and special offers. Pop-ups are triggered by specific actions, such as scrolling down to a specific section on a web page, clicking a button, or simply staying on the page for a certain period of time (e.

g., a few seconds). You can also get exit-intent popups, which are triggered when a user is about to leave your site, like this one. The healthaid subscription pop-up features a smiling man, encouraging users to join the social community to receive exclusive updates and offers. See also how health aid leverages social proof by claiming they have over k email subscribers. Your pop-up should have a catchy title, a short description of your offer, and a form for users to enter their email address.