Google must analyze Internet content

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" These are just a few examples. By entering such phrases, the user should immediately receive advice on how to prepare for a trip to these two different mountains. As a replacement for the new solution, there is the possibility of considering direct answers, that is, the result that appears in the so-called "zero position" as the best answer, in Google's opinion, to a given query. How does MUM work with similar pages? Google's response to a request is to analyze several sources and find answers to all questions that interest the recipient.

Thanks to MUM, not only in the language of kuwait cell phone number list the request, but also in other languages, which will allow using several sources and give an even more accurate answer. Within the framework of MUM, the search engine must generate content in 75 languages. Moreover, not only text, but also multimedia will be analyzed. MUM technology is the next step after the BERT update to better understand queries. In 2019, Google began to better understand the words a user uses in search queries.

MUM, on the other hand, should be a major milestone. In any case, it should be based on the “transformer architecture”, like the BERT algorithm . It is really hard to predict what search results will look like after the implementation of MUM technology. For now, we can only guess that if a user receives an automatic answer to a complex query, he will not visit many pages at once, which he would have to check during a regular search. If the answer is displayed to him in the same way as the currently mentioned direct answers, this will probably reduce the CTR value .