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ob sites are not a panacea; there are other channels for promoting services , but they require additional labor costs and skills, because this requires training, which is not always within the capabilities of HR employees. How does Digital Marketing work? Experts from the AdButton company have broken down the work of recruitment agencies with a vacancy into simple steps using digital marketing. Step 1: Analytics First, you need to study the brand as a whole, look at the reputation, image, study reviews about the company and its main competitors.

At this stage, the target audience for each vacancy lebanon cell phone number list is determined. Step 2: Landing We create a one-page website for each project. In accordance with how the brand is positioned, we create a creative proposal for applicants. Step 3: Lead Generation In order to attract applicants to the landing page, it is necessary to use the most diverse communication channels. After going to the page and studying the information, users, in case of a positive reaction, fill out a special questionnaire.

Step 4: Processing Responses Once completed, the questionnaire is entered into the company’s database, where it is filtered internally according to the required criteria. Step 5: Transferring the results to the customer A client who works with a recruitment agency receives relevant responses from those candidates who are ready to start working. Depending on the task at hand, other tools can be used in personnel selection. What is the difference between regular marketing and HR marketing? Perhaps the most important difference is that the company's regular Internet marketing promotes goods and services on the market, while HR promotes vacancies.