Top of the Funnel: Awareness and Discovery

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This stage of the sales funnel is where potential customers find themselves who have discovered they have a problem and are trying to obtain information about how serious the problem is, what the consequences of not solving it would be, and whether and how the problem could be solved.

This is the initial contact , when people often learn about the existence of your product or company for the first time, so you should try to make the best impression possible. Your videos and video iran phone number data ads should be very interesting and engaging. Be aware that these people may be hearing about your product for the first time, so try to provide them with as much information as possible so that they understand everything.

At this crucial stage of awareness and discovery, engage viewers with content that stirs their emotions, helps them realize they have a problem (if they don’t already know it), and communicates that their problem has a solution.

Even if few prospects actually buy the product at this stage, you can give them a reason to move on to the next stage of the sales funnel.


The middle part of the sales funnel: finding solutions
Here in the middle of the sales funnel are people you’ve piqued and made interested in the solution you’re offering. They’re interested in more complementary information that would reassure them that you’re capable of giving them what they want.

During this research phase, you can take the opportunity to not only satisfy your audience’s curiosity, but also, more importantly, build a great relationship with them. Answer their questions and offer helpful information and advice that will not only promote your brand, but will subtly establish your company as a business with expertise and an authority they can rely on and trust.