Communication , in this case, is one of the marketing tools that, if effective, allows a company to be recognized on the market. Corporate communication, in fact, allows you to create an open , stable and lasting relationship with consumers and stakeholders.
We used the term “open” to describe this process because a company must constantly monitor the opinions and impressions of its target audience. Only in this way is it possible czech republic phone numbers to understand which communication strategy is most effective.
Corporate communication encompasses two fundamental functions:
Brand reputation : or corporate reputation. This term includes the perceptions, expectations and evaluations of consumers who thus express their degree of trust in the company. To maintain a high reputation, these are some elements to keep an eye on: quality of products/services , innovation and environmental and social values .
Brand awareness : or the recognizability of the brand. This term refers to the ability of consumers to remember the brand and connect it to products/services. A high level of awareness? When simple knowledge of the name leads the consumer to choose that brand rather than another.
Furthermore, corporate communication has different audiences and consequently different types of communication.