Sales Representative: And when he wants to “stay” with your company’s customers – what should you do?

[muskanislam25]

It is very common to find impasses in discussions about “who is the client” of the Sales Representative or the company? For this reason, it is very important to have clarity in negotiations with the sales representative and their responsibilities.

But what to do when the sales representative makes it difficult to build relationships with customers?

The customer is in fact the company's – the sales representative makes the sale and the company, in turn, has a broad process that involves the product or service itself, marketing activities, financial analysis, support, after-sales, among others. In other words, it is not just the sales act of the representative but the entire negotiation process involved.

For the entire sales process to work, the sales representative is a key player in many businesses. Whether in relationships for making payroll loans – where representatives are known as 'pastinhas' – in the sale of insurance, in the distribution of food, medicine or auto parts, for example. The representative's activity is quite extensive and, when not carried out correctly, can generate several losses for the company.

Although the name “representative” itself means someone Lebanon telegram data who has been given the power to act on behalf of someone else , many sales representatives tend to hide customer data, making it impossible for companies to contact them directly – fearing impacts on their commissions.

It is therefore essential that the responsibilities of the commercial representative are clear from the beginning of the partnership, and that the parties (company and representative) must be in full agreement with the agreed model.

However, the sales representative 's focus is on making the sale itself, as well as the resulting remuneration. In other words, even though the responsibilities are clear at the beginning of the partnership, they are often not observed, accumulating a multitude of problems for companies, mainly those related to customer registration.

The problem with the customer registration carried out by the sales representative

Considering the poor quality of the registration carried out by sales representatives who, in the rush of everyday life, end up registering only the minimum information necessary to complete the sale, basic customer contact information such as telephone number, email and address are lost.

Problems in the customer database can lead companies to bankruptcy – the premise for the existence of a company is to aim for profit and there is no profit without customers! The greatest asset of companies are their customers (who are worthless if it is not possible to maintain a relationship/contact). Not even the sales representative will be able to maintain a good relationship with customers if he does not know how to manage their information.

Creating strategies to generate new business, maintaining and increasing sales – all of this depends on the information/data contained in your systems (whether registered by the sales representative or not).

Innovation, security and agility for the sales representative and the company – how to ensure business success?

Identifying this need, Think Data , a leading information bureau in the country that serves all market sectors (industry, commerce and services), develops fully customized projects aimed at ensuring the updating and certification of customer data already existing in the database for updating and obtaining essential information for companies, providing them with greater security, assisting and reducing time spent on the sales representative 's activities .

In addition to contact information such as telephone number and address, Think Data performs WhatsApp checks online, allowing companies and sales representatives to identify whether the phone is currently in use or obtain new phones.

Legal entities can check information online with the Federal Revenue Service, as well as bring information from SINTEGRA for all states – reducing the time spent on checks to facilitate business by up to 90%! Companies, together with their sales representatives , can also count on the recommendation of partners and decision-makers for direct contact and the realization of new business.