The Top 5 Interactive Experiences You Should Create in 2024

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From the New York Times’ interactive news stories, to ongoing interactive contests by Oreo, it’s clear that engaging, data-driven experiences are leading the pack when it comes to modern content marketing.

So, how can you get started?

If you’re new to interactive content, the choices and types of experiences might seem overwhelming; if you’re a seasoned pro, you may be looking for inspiration for your next campaign. Either way, we’ve got you covered.

Let’s dive into five types of interactive experiences (with examples of each) that you can create to differentiate your content, engage your visitors, and increase conversion.

1. The Assessment
2. The Infographic
3. The Calculator
4. The Solution Finder
5. The eBook
Wrap Up: Statistics for Interactive Content Marketing
1. The Assessment
In some ways the assessment is the classic interactive experience.

It’s a straightforward approach to getting to know more about your consumer, using a series of targeted questions that work to uncover pain points or test knowledge on a specific topic related to your industry.

Here’s a great example of an interactive experience created by Korn Ferry.

In this simple, 5-question assessment, the visitor provides austria cell phone number list details on their job role and company size in order to receive a personalized report on salary trends—all based on their inputs.

2. The Infographic
In 2018, we conducted a research report with Demand Metric about the current state of interactive content marketing. The result was a 40-page PDF, chock-full of valuable data.

As a marketing team, we printed out the report, highlighting passages that we found especially impactful.

Together we strategized for and designed an interactive infographic that contained the “best-of” statistics from the report, and that contained dozens of interactive elements to keep the visitor invested and engaged.

Our sales reps pointed prospects to the piece on calls, demonstrating the value of interactive content marketing with one easy-to-follow link.