But is it really possible to operate it yourself?

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Here, we will explain in detail the key points and challenges you need to consider when running Amazon advertising on your own.

The benefits of operating your own business
First of all, the biggest advantage of running your own Amazon ads isCost savingsIf you outsource to an external company, you will incur additional costs such as fixed management fees and performance fees, but if you operate the service in-house, these costs will not be incurred.

Another point is that by managing the business yourself, you can gain a deeper understanding of the product's characteristics and sales trends. If you have extensive knowledge about the product, your advertising strategy will be more accurate. Furthermore, by training staff in-house, you will be able to build a system in the future where operations can be completed using in-house resources.

Challenges when operating on your own
On the other hand, running your own Amazon adsSome italy mobile database challengesOne of them is acquiring the specialized knowledge required for operation. There are various types of Amazon ads, such as Sponsored Product Ads, Sponsored Display Ads, and Sponsored Brand Ads, and each requires a different targeting method, so an accurate understanding is necessary.

In addition, continuous data analysis and improvement are essential for advertising operations. It takes a lot of time and effort to check indicators such as click-through rate (CTR) and return on advertising spend (ACoS) and make appropriate adjustments. Small businesses, in particular, often cannot afford to hire a dedicated person for advertising operations, and many say it is difficult to balance this with their daily work.