About the domestic alcohol industry market

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The Japanese alcoholic beverage market isEntering a period of strong growthThe industry is projected to grow from $81.6 billion to $101.2 billion in revenue between 2023 and 2032. This growth is driven by the expansion of new markets, new product development, and changing consumer trends.

In recent years, the demand for low-alcohol and non-alcoholic finland mobile database beverages has soared due to growing health consciousness. In response to this, many alcohol manufacturers are introducing innovative products to the market. These products are popular with health-conscious consumers and those who plan to drive, and are particularly attracting the interest of the younger generation. In addition, online sales provide additional convenience to consumers both in Japan and overseas, supporting market growth.



year Revenue (USD billion) Growth rate
2023 816 –
2027 900 10%
2032 1012 12.4%
Concerning the domestic market environment, adjustments to the consumption tax rate and liquor tax have had a certain impact, and understanding these policy trends is essential when considering advertising strategies. Furthermore, while a decline in the drinking population is an issue in Japan, an increase in tourists from overseas and the expansion of exports are key to the market. In particular, expansion into the Asian region is being actively promoted, and it is expected to bring about future