Mobile marketing strategies Dr. Pepper
Fall Football is another sport-themed mobile advertising campaign. So many enthusiastic sports fans who always need something to eat and drink during the game, creating the perfect oppo iraq database telegram rtunity for brands to capitalize.
The rules were as simple as they could be. You had to buy participating game day favorites at the store (each with a different score), scan the app at checkout, and collect as many points as possible. Action with Eleven Wallet, Mobile Checkout, Fuel Savings, and 7NOW® delivery also counted as points. The higher the score, the greater the chance to attend 7 games in 11 days.
This brought more users to the app and other digital products under the brand’s umbrella.
This popular marketplace launched an interesting app marketing initiative, which made people invite their friends through special links to cut the price of a certain product (the “helpmates” had to tap on a particular button in the app). The user had only 24 hours to bring the required number of friends (it depended on the item). The purchase could be made when the price drops to 0.1 USD. The promo quickly became viral: Aliexpress got numerous new users.
Mobile app marketing strategies Aliexpress
This marketplace is constantly developing creatives: buyers often receive mobile push notifications with calls to pick up coins within a loyalty program, get acquainted with new offers (any 3 items for 5,99 USD, for example), and so on.
10. LG Ticket Hunter
The last company on our list of mobile marketing examples is Mindshare UK (a marketing agency) that aimed to help LG attract a young female audience for promoting L-series handsets. So, specialists decided to launch a mobile game on Twitter called LG Ticket Hunter. The goal was to show users what the LG brand is about.
Each player could find a pair of exclusive VIP tickets for One Direction at the LG Arena hidden in 25 locations. In order to figure out places, users tweeted #lgtickethunter, which zoomed the map each time until a certain location was revealed.
This campaign managed to cause some excitement: 58 000 users created posts with the #lgtickethunter hashtag. It helped to increase sales by 28%.