With what result? With the risk of taking refuge in poor copy-and-paste of success stories . Or imitating pale “universal techniques valid for everyone” (which, surprise-surprise, do NOT work for everyone!) without moving our awareness, visibility or brand distinctiveness. We are just a pixel inside a 4K photo.
This is why, sometimes, making the effort to stand free spain number for whatsapp out is already a small-big KPI for the success of our brand/content strategy!
My (un)lucky colleague, today you will see how you can do it thanks to a specific and little-used typology of blog post to include in your editorial plan: Data Driven Content.
That is: your small market analyses/research for:
launch original and "pure" content that didn't exist before (instead of copying it);
be a “trend-setter” (instead of chasing them);
get yourself searched for by industry publications and magazines (instead of harassing them).
I imagine that you will have thoroughly chewed the contents and PEDs , so I will not go into detail. But a small excursus on the types of contents is necessary.
There are so many content formats that we can create to intercept our personas, to differentiate ourselves from a competitor , or even just because we have a unique strength (for example, a team of video makers).
As you well know, these contents can be particularly effective for specific stages of the infamous conversion funnel . But again: there are no ready-made recipes that guarantee results for EVERYONE.
You have to test and try. The faster you do it, the better.
A bit like the mantra I always read during my stay in England: the day is TODAY .