Otherwise, you can get into a vicious circle

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But to get loans on favorable terms, you need to prove your ability to sell the goods on time. If the wholesaler has a good reputation, the manufacturer can act as a creditor by providing a payment deferment.

But we must not forget that retail partners often count on a deferment as well. Therefore, the issue of competent planning and distribution of finances is most acute. Large companies hire experienced specialists who can ensure uninterrupted operation in such difficult conditions.

However, situations when customers have not fully paid for the delivered goods, and it is time to make a new purchase, are not uncommon. The task of the wholesaler is to minimize them and avoid large cash gaps.


the client does not pay for the shipped goods on time;
the wholesaler does not have enough money to mail ceo purchase a new batch in full;
retail does not receive the necessary products;
profits fall.
With each cycle, the situation worsens.

How to start a wholesale business
If, despite all the pitfalls, you have decided to become a wholesaler, our simple instructions will help you. Follow the steps sequentially, paying enough attention to each of them.

Market analysis
For a business to be successful, you need to have a good understanding of how the market is structured and what trends dominate it today. Without this, it is impossible to develop an adequate strategy and plan the first steps.

Choose a niche responsibly. Do not immediately pursue a wide range of products; you can diversify it later. First, decide on a key area and focus on it.