To recap:
Why Email Should be the Cornerstone of Your Digital Marketing Strategy – Campaign Monitor
National Email Benchmark 2018: Have the ratios peaked?
Email Marketing Strategy: The Ultimate Guide to Building a High Converting Program From Scratch – Rejoiner
Recruiting Newsletter Subscribers: What We're All Doing Wrong
SEO header
SEO: A good relationship with Google
Since this year, everyone has access to the beta version of Google Search Console. In it, you have two new, much more extensive reports , with which you can easily counter index bloat , optimize your crawlability and detect duplicate content . But as an SEO professional, you don't always have to dive into the depths right away. Don't lose sight of the bigger picture, and don't forget to perform these simple SEO actions . In addition, it is good to realize that trust remains the basis of a good relationship with Google. That is why you don't necessarily have to go along with the hustle and bustle of the day for a good position in the search results, but it is important to have these 10 timeless things in order.
Another reading tip from Rutger Steenbergen (Frankwatching trainer, author and member of the SEO panel): according to him, this is “an insane article” with 75 actionable SEO tips for 2018 .
To recap:
The new Google Search Console: what you can iran telegram data do with it
4 Simple Activities You Don't Want to Forget as an SEO Professional
75 Actionable SEO Tips (That Work Like A Charm in 2018) – Ahrefs
AVG/GDPR: the new privacy law has now really come into effect
On May 25, the General Data Protection Regulation (GDPR) came into effect. Are you fully compliant or are there still loose ends that need some attention? We shared our process around the privacy legislation (including stumbling blocks). But what is important: after May, the GDPR is not over. It is about monitoring and enforcement, now and in the future.
Therefore, make sure that your privacy statement is in order. And at least as important: make sure that it is understandable for everyone (not just lawyers). Because the GDPR is quite complicated in some areas if you are not legally savvy. Fortunately, Mariko Naber wrote a practical step-by-step plan for webshop owners . The points of attention that you as a digital marketer should keep an eye on include collecting data, https forms, processor agreements and updating cookie policy and privacy statement. Things that you should of course have done already, but that remain important now.