It is a daily slaughter, a war bulletin at work. Enough talking about numbers, they are people. I have been monitoring deaths at work for many years now, for almost 20 years. Sometimes we don't even know the name of those who died. But they too have stories, families who have lost their loved one, and it is right that it is remembered. Mine is not a cold database of numbers, but a sequence of names and surnames, of brief reconstructions, to tell who the people who are no longer with us were.he month of January is underway, and with it comes Dry January, an initiative born in the United Kingdom in 2013 to promote a month without alcohol. Created by the charity Alcohol Change UK, Dry January has quickly spread to many countries, including Italy, as an opportunity to “cleanse” the body after the excesses of the Christmas holidays. By giving up alcohol for a month, many people experience benefits such as better b2b email list quality sleep, more energy, financial savings and greater awareness of their drinking habits.
including many Italians, are expected to give up or at least reduce their alcohol consumption this month. Many will save money, some will lose weight, and a growing number will continue to enjoy their favorite drink, or at least a non-alcoholic alternative. This theme also intertwines with the recent regulations introduced by the Meloni government in the new Highway Code, which has imposed stricter rules on breathalyzer tests for drivers. For other drivers, the limit remains set at 0.5 grams per liter, but penalties for those who exceed this limit have been tightened, including heavier fines and immediate confiscation of the vehicle for the most serious cases. These measures aim to reduce the number of alcohol-related road accidents, which still account for a significant percentage of road deaths in Italy.
Meanwhile, teetotalers and the “sober curious” are no longer limited to soda, fruit juice or plain water. In recent years, the market for soft drinks, including beer, wine and spirits, has also seen extraordinary growth in Europe. Global sales are expected to reach nearly $20 billion in 2023, according to Euromonitor, doubling from five years earlier. In Italy, the soft drinks market is expected to grow 15% in 2023, far outpacing the increase in alcoholic drinks, which has hovered around 5%.