The digital communication environment allows for countless ways of presenting and storing content and you can take advantage of this to optimize your email marketing.
Get your message across clearly and quickly , use links within the email to direct you to relevant content on your company's pages. In addition to optimizing your communication, you can also gain a new reader for your blog, a follower on your social network or a lead on your Landing Page.
10 tips for successful email marketing - TWO Digital
10 tips for successful email marketing
4) Think about responsiveness
The number of people accessing their emails via cell phone number library phones is increasing every day, all types of content are increasingly being designed and directed towards this type of platform, so why would email be any different?
The structure of marketing emails is naturally vertical, which is already a big step towards adapting them to the vertical screens of mobile devices, but some points must be taken into account:
Use short texts and large font sizes , especially for titles and important information.
Pay attention to the touch space of interactive elements. On a computer, with the help of a mouse, we are much more precise when clicking on interactive elements than on a cell phone. Who has never struggled to type that message correctly on WhatsApp because of the proximity between the letters on the keyboard, right? Create large interactive elements that are well spaced apart from each other, especially conversion CTAs .
5) Focus on the goal
Your content must always be aligned with the objective of your email, think about which email marketing elements can help you achieve this objective in the best possible way.
For example, if you are looking for more likes on your Facebook page, show in e-marketing what type of content you work on the page, why it is relevant and include a large button with instructions so that the reader can be easily directed there.
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