In your timeline on Facebook you regularly see videos (whether sponsored or not) passing by. But not every video is equally successful. What is the reason for that? Is it the length, the quality? Or perhaps the content? In short, which elements are important to achieve more engagement with Facebook videos?
How do you use Facebook videos effectively? It is a question that every marketer asks themselves at some point. To provide a clear answer, Social Insider conducted research. They analyzed over 10.5 million videos to discover the 'secret' ingredients of successful Facebook videos. They processed
Fun fact…
The first conclusion they made is that the use of video has increased since 2014. For example, in 2020, 15% of phone number library all Facebook content consists of videos. Six years ago, that was only 5.47%.
Key insights
Back to the important elements of an effective Facebook video. The results of the study show that vertical videos have more effect. The description of your video is also important to whether or not it is successful. Facebook videos that have a description of more than 300 characters ensure more engagement.