SQLs, or sales qualified leads, are users who have gone through almost the entire sales funnel and are one step away from making a purchase. They have already been evaluated by the marketing department and passed all of your stages.
The best way to move from an MQL to an SQL is through lead nurturing. special lead You can offer not only content but also a free trial, a targeted offer, or special discounts that ultimately incentivize them to make a purchase.
Conclusion
Last but not least, we remind you that providing value to your users is key to building loyalty and generating interactions that help grow your brand and achieve your goals.
To conclude this article, we invite you to read more about how to attract those MQLs that are so beneficial to your marketing strategy on a professional platform like LinkedIn. This is an excellent medium for your strategy, especially if you're focused on B2B.