Tasks of the E-Commerce Manager

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Broadly speaking, e-commerce managers are responsible for a company's entire e-commerce presence. Compared to traditional retail, e-commerce managers are essentially the equivalent of a store manager. Consequently, the responsibilities of a shop manager include managing the flow of goods, inventory, product and pricing labeling, and supporting sales processes (e.g., order processing, returns, and payments).

They are also responsible for web design, online marketing , and social media management. This expansion of responsibilities results from the increasing technical and strategic demands that have transformed online commerce from a simple sales portal into a complex distribution platform.

The job encompasses many other e-commerce activities, such as managing cambodia phone number data customer service. This requires developing a concept and structure for how customers can contact customer service. By creating a sophisticated logistics structure, the e-commerce company can also deliver even small order volumes as cost-effectively as possible. This means that an e-commerce manager acts as the interface between the marketing, sales, and technology departments and is responsible for each of these areas.

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Qualifications for the job profile E-Commerce Manager
Success in e-commerce depends on the skills and qualifications required for this role. Technical skills are among the key requirements, as store managers often work with online platforms, content management systems, and analytics tools. A solid understanding of web technologies such as HTML, CSS, and JavaScript is also helpful.

Since e-commerce management rarely exists as a traditional vocational training program, aspiring webshop managers often choose to study business administration with a focus on business informatics . This provides a solid foundation for understanding the business and technical aspects of e-commerce. However, such programs are often not specifically geared to the responsibilities of an e-commerce manager and frequently offer little practical relevance. To put their theoretical knowledge into practice, many graduates complete a trainee program or further training alongside their job after their studies , so they acquire the necessary industry knowledge and professional experience.

For those seeking to enhance their studies with further training, the Social Media Academy offers a certified E-Commerce Management training program . This provides a comprehensive introduction and overview of all the activities involved in online shop management. The focus is on applicable know-how, taught by top experts with practical experience.