Essentially, they sell coffee products, and the result of their naming efforts has been a simple yet effective name. Every buyer has a clear idea of what to expect from this business right from the start, and it is also easily memorable, because most buyers don’t usually associate the word “bulletproof” with coffee.
The company has also been able to expand beyond its initial offerings to sell other types of health supplements, which proves the importance of future-proofing a business name.
Colourpop, a popular makeup brand, has come up with a fantastic name for their business.
The Los Angeles-based company offers high-quality makeup products to customers looking to add a “pop of color” to their routine, at highly affordable prices.
They have a simple and straightforward business name that is belgium email list definitely future-proof – they could potentially move into clothing or jewellery under the Colourpop umbrella, and it fits their brand perfectly.
It's also a fun and playful business name, which is in line with what the public prefers.
To understand how to choose a company name, a great example to start with is the clothing brand KITH . The name of this ecommerce has a particular story behind it.
According to KITH founder Ronnie Fieg, the company name comes from the expression “Kith and Kin,” which is an old English saying meaning “Friends and Family.”
And, according to Ronnie, since he always wanted to build products for people like his friends, he dropped the “Kin” part and called his company “Kith.”
All in all, KITH is a unique ecommerce name with a story behind it. It’s clear, easy to remember, and works well to convey meaning.
SuitSupply
naming suit supply
SuitSupply is a tailoring brand that prides itself on being “straight to the point,” which is certainly evident in their business naming.
The name of this company actually means “Clothing Supply,” and that’s exactly what they do: they sell men’s clothing.
Both words in this brand name start with the same letter, and this is a smart marketing strategy that can actually help people remember the brand name.
If you can think of adding some alliteration to your ecommerce name, don’t hesitate – it can really work, as SuitSupply proves.