The About Us page: why it is important

[suchona.kani.z]

The About Us page is seen by many as a cumbersome burden: you can't have a site without the infamous About section! You spend countless hours trying to condense the essence of your brand into a few lines of text, only to end up with an impersonal product that does anything but convey your corporate identity.

The About Us page is the heart of your branding , it allows you to shout to the world who you are, what are the thoughts and motivations behind the operations of your business. In other words, it is an opportunity to stand out and be noticed among the competition.

Before writing it, in fact, it would be good to do a deep analysis poland email list of the competitors to discover strengths and weaknesses, to learn from others and try to do better.

Having a store and selling online does not offer many opportunities for contact with your customers who, even if loyal, will always have a computer acting as a filter between them and the brand. This is why the About Us page, together with customer service, is so important.

How to write an About Us page?
Unlike legal pages - such as policies - which nowadays can be generated automatically with online tools, creating an About page for your business requires time and creativity. This is because it is like your business card and, if it is true that the first impression is what counts, you cannot miss the opportunity to win over new users and do some lead generation .

Here is a detailed list with all the contents that cannot be missing from an effective About Us page:

vision and mission;
the story;
your team;
graphic elements.