Quality as a business philosophy

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The European market is highly regulated and has strict quality standards. In the EU countries, according to WFDSA data for 2023, the key markets are Germany ($19.76 billion in turnover), France ($4.79 billion), and Italy ($2.96 billion).

Spain and Poland are growing rapidly due to high population engagement and business digitalization. In Austria and Belgium , the premium segment of goods is popular. Finland is cautious about MLM, but consumers value stability and proven brands.

In the UK, according to the WFDSA, the MLM market ranks 20th bank data in the world, with a total turnover of $1.13 billion. Despite this, the country continues to be an important and promising player in the European MLM arena.

Features of MLM in Europe:
Strict quality control of products. European countries require certification of goods, which increases trust in companies and stabilizes the market.

Transparency of business processes. Distributors and consumers have access to complete data on marketing plans, payments and company performance.

Ethical Marketing. MLM business promotion is based on trust and long-term partnerships.

European network marketing is all about impeccable quality and strict regulation. The European Commission has created a regulatory system that turns MLM into a real art of honest business. Including such key regulators as the Consumer Protection Act and sales directives, this system ensures transparency, honesty and legality of all operations.