The role of emotions in decision making

[mehadihasan123456]

According to Harvard Business School professor Gerald Zaltman, 95% of all purchasing decisions are made on a subconscious, emotional level. Think about it: even when a buyer believes that he is making a rational choice by analyzing the characteristics of a product, in reality, his decision is already predetermined by an emotional reaction.


In the context of MLM, this is especially important, since the personal relationship between the distributor and the potential client is the key sales channel. Let's consider the Top 5 emotional triggers that work most effectively in MLM sales:


- Group affiliation: The desire to be part of a community part time data of like-minded people or the desire to pursue a certain lifestyle

- Status and recognition: The opportunity to stand out and increase your social status

- Safety : Confidence in the correctness of the choice, guaranteed results

- Nostalgia : Reflection on pleasant memories or traditions. Each of us at least once stopped at a warm, family-friendly advertisement from Coca-Cola, which takes us back to childhood:)

- The joy of discovery: Being the first to know about a new product or an exclusive offer


Successful distributors understand that when they sell face cream, they are actually selling self-confidence; when they sell nutritional supplements, they are selling health and longevity; when they advertise a business opportunity, they are selling freedom and financial independence.