Ecommerce analytics: what it is and how to use it to increase sales

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You can have the best product, the most positive reviews in the world, a perfectly optimized store and so on, but how do you really know how your business is performing and what aspects you can improve? The answer is simple, with ecommerce analytics.

Yes, because it is practically impossible to manage an e-commerce to its full potential without taking data into consideration.

And while we often talk about the importance of data, many companies don't have access to the right metrics to monitor the progress of their business and the ROI of their marketing strategies.

In this article you will find out what exactly ecommerce analytics is, what are the most important data to increase sales.

So what are you waiting for? Keep reading now.

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What is ecommerce analytics?
The term ecommerce analytics refers to the discovery, interpretation, and reporting of data about an online store.

In practice, it is the process of collecting data from all the areas new zealand email list that impact your store and using this information to understand trends and changes in user behavior.

The goal is to make data-driven decisions about everything related to managing your ecommerce, to increase revenue and lead your business to success.

What is ecommerce analytics for?
Increasingly demanding customers and the increase in technological innovations are just two of the factors contributing to the growth of e-commerce , driven largely by the Coronavirus pandemic.

The data doesn't lie, people want to shop online .

→ Click here to launch your online business with Shopify
Online Shopping Statistics: How Many People Shop Online? 2.05 Billion.

The secret to success will increasingly be a deep understanding of customer needs and connection with those needs. And the only way to achieve these goals is to look at the data. This is where ecommerce analytics comes into play.

Ecommerce analytics allows you to gain valuable insights into your customers’ entire lifecycle.