Expenses for paid marketing activities

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For example, you may be running sales on your ecommerce site during certain periods, which may result in an increase in your site’s conversion rate and revenue, but your overall profit will not experience the same trend.

For this reason, gross profit is a particularly important figure.

If you created your ecommerce with Shopify you can organize your inventory using the “Cost per Product” parameter, which allows you to produce profit reports directly from your control panel.

For even more accurate data, you can subtract an estimate of indirect costs (marketing, suppliers, etc.) to calculate the net profit of your ecommerce.

While some promotional activities are (fortunately) free, at some saudi arabia email list point you may want to invest in paid marketing activities.

Whether it’s social media ads, Google Ads , or hiring a copywriter, this is a key piece of ecommerce analytics data that will help you calculate the ROI of your efforts and identify which activities are actually profitable and which could be left aside.

Average order value
As you can easily guess from the name, this data refers to the average spend of each customer on your site.

There will be customers who buy just one product, customers who buy two, and customers who fill their carts “to the brim.”